Multi-Channel Strategies

Multi-Channel Strategies and ServicesUnlike other Internet marketing companies that provide management service in only one particular area, ie-business provides a specialized bundle of all of the necessary services customized for each client to create a successful and comprehensive e-commerce and multi-channel solution.

We evaluate the current retail mix and develop a unique strategy to transition and expand our clients that traditionally have not maximized their Internet or multi-channel marketing into e-commerce to increase revenues and brand exposure.

The number of consumers shopping and purchasing on multiple retail channels has increased more than 50 percent within the past two to three years. And, retail customers using multiple purchase channels on average spend two-to-four times more than those using a single channel.

The integration of marketing your e-commerce business through multiple channels is essential to your long-term success. The data is irrefutable. Industry studies show the incredible multiplier effects of multiple, coordinated marketing channel efforts average:
    Response Rates: increase by more than 30%
    Click Thru Rates: improve by as much as 90%
    Conversion Rates: improve by as much as 80%
    Order Size: increase per order by nearly 25%
    Repeat Sales/Customer Retention Rates: increase by nearly 50%
    Overall Revenue: increases by more than 30%

Multi-Channel and Cross-Channel

From a strategic viewpoint, we distinguish between multi-channel retail and cross-channel marketing to develop multi-channel strategies unique to each client.
Multi-channel retailing is when a company provides purchase opportunities to prospects and customers via multiple retail platforms. This can be any combination of brick-and-mortar stores, Web sites and catalogs (including media/telecommunication sales), but must include a combination of at least two of these channels.

Cross-channel marketing is the coordinated, focused and highly integrated use of multiple marketing channels to expose a brand and increase revenue. Any company selling a product or service can develop and implement a successful cross-channel marketing strategy which employs email marketing, direct marketing (mail and catalog), advertising media (print, TV, outdoor & radio) and search engine marketing (SEM) with the right resources.

For companies first evolving into multi-channel retailing and cross-channel marketing, we develop a comprehensive, customized multi-channel strategy including integrated direct marketing, email and e-commerce. For current multi-channel retailers, we evaluate their current multi-channel efforts and develop a multi-channel strategy that will infuse their business with increased exposure and revenue through the development and management of a cross-channel marketing program which integrates the proper mix of direct marketing, email and SEM.

Our multi-channel strategies include:
Evaluation and determination of target market segments for prospects and CRM.    
Personalized communications in numerous communications forms – SEM, emails and direct marketing.

Construction of personalization rules.
Cross-channel marketing map.
Creation of relevant offers with personalization at an individual level.
Creative and copywriting services.
Tracking and analysis of cross-channel marketing efforts for refinement and continued management and determination of ROI and ROAS.

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