Today's online customers have become very savvy shoppers. While shopping online provides great convenience and the ability for easy price comparison, it doesn't allow the customer to touch-and-feel and review products personally making purchase decisions more difficult. Onsite product reviews are a solution to this challenge, plus help buyers overcome their natural distrust of advertising. Product reviews also provide you with valuable insights into your customers purchase patterns; what they value most; what they dislike; and how you can improve your online business and brand to better fit their preferences.
More On-Site Sales - customers are twice as likely to purchase a product when they can read the experiences and opinions of previous customers who already have purchased the product.
Less Product Returns - product reviews by actual users helps set more realistic expectations for potential buyers and provides customers with valuable "real life" information about a specific product or service. Customers make better informed purchase decisions and return fewer products.
Improve Organic Search - customers include valuable keywords in the descriptions of their reviews which are found by the crawlers on your site which improves your search rankings and traffic.
Increase Customer Loyalty - satisfied customers return to your site again-and-again as they build trust in your brand. Product reviews provide valuable actual product-use experiences and an opportunity for customers to share their experiences with others.