Shopping Feed Management
The addition of shopping comparison engines such as Yahoo! Shopping, NexTag, Shopping.com and Shopzilla is an essential tool that provides your site with more exposure and access by prospects. Comparison shopping feeds allow consumers to compare products, features, and pricing; as well as consumer and expert ratings and store locations; all in one online location. It has become one of the most productive ways to increase online sales.
More and more online shoppers use shopping engines to research products that they eventually buy. Additional marketing benefits of utilizing shopping engines include: control of and the ability to quickly refresh content; ease and accuracy of tracking results; and the ability to place products in front of potential customers when they are researching products; and having your products in front of them at the critical moment they decide to make a purchase.
We determine applicable comparison engines and manage shopping feeds for our clients’ sites enabling other Web sites to link to product feeds, expanding your Web site's reach. We then use our proprietary in-house management tool, ie-comparifeeds, to manage your site’s comparison feeds program.
- Individual product management.
- Detailed product reporting.
- Proprietary product bidding and suppression.
- Typically delivers higher ROAS than PPC.
- Increases product exposure and brand awareness.
- Integrated Omniture tracking by feed and by product.
To optimize your e-commerce business, you need to sell your products across hundreds or thousands of Web pages simultaneously which virtually is impossible to manage through a manual process. You need a feed management service to submit your pages to selected shopping engines driven by a staff of experts who continuously optimize the feeds to ensure that they adhere to the individual requirements of each engine.
Our powerful ie-comparifeeds submits targeted pages of your Web site to the shopping engines via data "feeds" not via manually submitting pages individually to an engine’s online user interface.
Plus we provide everything necessary for the management of a successful shopping comparison engine feed management program:
- Comparison feed program strategy development, implementation and management.
- Ongoing creative development and testing.
- Detailed reporting and analysis, and strategic evaluation.
We also can coordinate your feed management program to work in tandem with your SEO and PPC strategies.